AI+Service Consumption Special Report: What is the landing space and progress of AI in various consumption scenarios?

 In today's era of rapid digital development, artificial intelligence ( AI ) is changing our way of life and consumption at an unprecedented speed. From smart voice assistants to personalized recommendation systems, from smart security to smart homes, AI application scenarios are everywhere. And with the State Council's executive meeting calling for " strengthening consumer brand leadership, supporting the accelerated development of new consumption, and promoting ' artificial intelligence + consumption '" , the deep integration of AI and the consumer sector is becoming a new engine for promoting high-quality economic development. Today, let us explore the implementation scenarios and investment opportunities of AI in the consumer sector and witness this perfect encounter between technology and consumption.

1. AI+ overseas consumption: a bridge across language and culture

In the wave of globalization, overseas consumption has become an important strategy for many companies to expand their markets and enhance their competitiveness. However, language barriers, product selection difficulties, and low management efficiency have always been obstacles for companies to go overseas . Today , the emergence of AI technology has brought new solutions to these problems.

1. Advantages of cross-language marketing

For companies going overseas, language is the first barrier to communicating with overseas customers. AI has a natural advantage in cross-language translation, and can quickly and accurately translate multiple languages, helping companies to easily produce product promotional materials in different languages ​​when facing multiple small language markets. Take Yiwu Small Commodity City as an example. As the core hub of Yiwu's exports, it gathers a large number of small commodities, with a wide range of export destinations and a wide range of target customer languages. According to statistics, 62% of Yiwu's exports in 2024 came from countries along the " Belt and Road " . Non-English speaking countries in Africa, Latin America, ASEAN and other regions account for a large proportion, and the demand for small languages ​​is extremely widespread. With the help of AI technology, Yiwu's small and medium-sized business owners can easily communicate with overseas customers, break down language barriers, and expand international markets.

(II) Assisting enterprises in product selection

In the field of cross-border e-commerce, product selection is one of the key factors that determine the success or failure of a company. AI technology can predict market demand through big data analysis and help companies select products accurately. Large cross-border sellers usually operate a wide range of categories and a large number of SKUs . The application of AI can greatly improve product selection efficiency and reduce inventory risks. For example, Anker Innovations, as one of the first companies in the world to adopt AI tools, has actively explored the application of AI in product selection and other links internally , and used AI technology to improve the accuracy and market adaptability of product selection.

(III) Improving operational and management efficiency

In addition to language and product selection issues, business management efficiency is also a key point that companies need to pay attention to when going overseas. AI technology can optimize supply chain management and improve internal and external communication efficiency, thereby bringing higher operational benefits to companies. The Small Commodity City signed a strategic cooperation agreement with Tsinghua University and Tencent Cloud Computing to jointly explore the application of AI in the field of commodity trade and released the world's first large model in the field of commodity trade. After the platform's AI visual creation tool was connected to DeepSeek , the video production efficiency increased by 85% , the accuracy of multilingual copywriting reached 93% , and the international inquiry conversion rate increased by 21% . These data fully demonstrate the huge potential of AI technology in improving business management efficiency.

2. AI+ Education and Training: Opening a New Era of Personalized Learning

Education is the cornerstone of national development, and the emergence of AI technology has brought unprecedented changes to the field of education. With the help of AI , personalized education has become possible and learning outcomes have been significantly improved.

1. Implementation of personalized education

Traditional education models often adopt a " one-size-fits-all " teaching method, which is difficult to meet the learning needs of every student. The emergence of AI tools has changed this situation. Take New Oriental as an example. The intelligent learning system it developed builds a learning blueprint for students through their answers and test results, analyzes the learning curve, forgetting curve and knowledge point attribution, and thus provides students with personalized learning plans. This personalized education can not only increase students' interest in learning, but also effectively improve learning outcomes.

2. Demand for quality education in science and technology is growing

With the advent of the AI ​​era, companies are increasingly demanding relevant talent, and parents are increasingly inclined to let their children participate in science and technology interest classes to improve their children's comprehensive quality. As a leading domestic institution for the cultivation of high-end digital talents, Chuanzhi Education is committed to cultivating digital professionals in artificial intelligence, big data, and intelligent manufacturing. Its " Artificial Intelligence Development " course covers core technologies such as machine learning and deep learning, and cooperates with many well-known companies to develop large model application courses, providing students with high-quality educational resources and practical opportunities.

3. AI+ Brand Service: Empowering Brand Marketing and Operations

In a highly competitive market environment, the quality of brand services is directly related to the survival and development of enterprises. AI technology has brought new opportunities for brand services. Through personalized marketing, data analysis and daily operational efficiency improvement, brands can better meet consumer needs and achieve cost reduction and efficiency improvement.

1. Personalized marketing services

In terms of brand marketing, AI technology can provide personalized recommendations and marketing plans based on consumers' purchasing behavior and preferences. KidsGPT , launched by Kidswant , can answer parenting questions based on the knowledge base and provide parents with personalized maternal and infant product recommendations. This precise marketing method can not only improve consumer satisfaction, but also effectively enhance the brand's market competitiveness.

2. Data Analysis and Market Insights

In brand management, data analysis is a key link in grasping market trends. AI big models can process complex and diverse data, gain insights into business trends, and help brands better grasp market opportunities. As a leading digital brand management company, Ruoyuchen has cooperated with MetaNovas to integrate AI+ biological knowledge graph technology to enable product development in the fields of nutrition and health, daily chemical beauty, etc., and improve R&D efficiency and market competitiveness.

3. Improving daily operational efficiency

AI technology can also be applied to the daily operations of brands, such as AI customer service, automatic generation of graphics and text, etc., to improve operational efficiency and reduce labor costs. MaruMei Biotech's digital human " Maru Xiaoyan " is fully connected to the DeepSeek-V3 large model interface, helping companies to achieve substantial iteration and upgrade of their business in the digital 2.0 stage, improve R&D efficiency, and support more efficient information query and in-depth analysis.

4. AI+ HR: Reshaping Human Resource Management

In the field of human resources services, the application of AI technology has brought revolutionary changes to recruitment, talent matching and management. By intelligently identifying resume content and accurately matching positions and talents, AI technology has greatly improved the efficiency and quality of human resources services.

1. Improving resume screening efficiency

During the recruitment process, HR and headhunters need to spend a lot of time screening resumes, which is inefficient and prone to omissions. AI technology can quickly identify the content of resumes and determine whether the applicant meets the job requirements, thereby speeding up the recruitment process. As a technology-driven human resources solution provider, Career International has connected DeepSeek-R1 through Alibaba Cloud to achieve automated resume screening, candidate data analysis, and accurate matching of needs, significantly improving recruitment efficiency.

2. Accurately matching positions and talents

AI technology can also achieve intelligent matching based on big data, automatically helping job seekers match suitable positions, while helping HR and companies quickly screen qualified candidates. As the first human resources service provider in China, Beijing Human Resources has introduced artificial intelligence big models in recruitment, customer service and other scenarios, improving service efficiency and professionalism.

With the widespread application of AI technology in the consumer sector, related companies have ushered in huge development opportunities. From AI+ consumption overseas small commodity city and Anker Innovation, to AI+ education training Chuanzhi Education and New Oriental, to AI+ brand service Kids King and Ruoyuchen, and AI+ human service Career International and Beijing Human Resources, these companies have demonstrated strong competitiveness in their respective fields by applying AI technology. For investors, these companies are undoubtedly investment targets worthy of attention.

The deep integration of AI and consumption is becoming a new driving force for economic development. From overseas consumption to education and training, from brand services to human resource management, the application scenarios of AI technology are constantly expanding, bringing consumers a more convenient, efficient and personalized experience, while also creating new growth opportunities for companies. In this era of change, we have reason to believe that AI will continue to empower the consumer sector and usher in a new era of smart life. Let us look forward to a better future for the consumer market with the help of AI !